01Playbook
How to Start a Shopify Store
From an empty dashboard to a live storefront in an afternoon — the exact sequence founders follow to open a store that actually converts.
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Original, field-tested writing for people building real Shopify stores — strategy, money, tools, and the messy first sale.
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Commerce, crafted deliberatelyThe Journal
10 dispatches · updated weekly
02Money
Shopify Pricing Explained
Basic, Shopify, or Advanced? A plain-English breakdown of what you actually pay for — and the fees hiding beneath the sticker price.
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03Compare
Shopify vs WooCommerce
Hosted simplicity versus open-source control. The honest trade-offs behind the internet's favourite ecommerce debate.
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04Compare
Shopify vs Wix
One is a store that also does websites; the other is a website that also does stores. Choose the tool built for your primary job.
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05Toolkit
Best Shopify Apps
A lean stack beats a bloated one. The handful of apps worth installing — and the categories where they earn their keep.
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06Legal
How to Register a Business
Sole trader or limited company? A founder-friendly walkthrough of getting legal without drowning in paperwork.
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07Money
Best Payment Gateways
The checkout is where trust converts to cash. How to pick gateways that customers recognise and fees you can live with.
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08Growth
How to Get Your First Sale
The first sale is a psychology problem, not a traffic problem. Where real founders find their opening customers.
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09Future
AI Tools for Ecommerce
Used well, AI compresses a marketing team into an afternoon. Used lazily, it produces forgettable sludge. Here's the line.
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10Model
Print-on-Demand Guide
Zero inventory, zero warehouse, pure design leverage. How print-on-demand really works — and where the margins hide.
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